{"id":3532,"date":"2026-04-22T10:00:00","date_gmt":"2026-04-22T10:00:00","guid":{"rendered":"https:\/\/batabenitezyasociados.com\/?p=3532"},"modified":"2026-04-22T16:05:09","modified_gmt":"2026-04-22T16:05:09","slug":"renovacion-marca-mexico-declaracion-uso-impi","status":"publish","type":"post","link":"https:\/\/batabenitezyasociados.com\/en\/renovacion-marca-mexico-declaracion-uso-impi","title":{"rendered":"\u00bfPuedes perder tu marca por no renovarla?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3532\" class=\"elementor elementor-3532\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e50832 e-con-full e-flex e-con e-parent\" data-id=\"3e50832\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-50f47c6 e-flex e-con-boxed e-con e-child\" data-id=\"50f47c6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d73088 elementor-widget elementor-widget-heading\" data-id=\"2d73088\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\u00bfPuedes perder tu marca por no renovarla?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81f3dbf elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"81f3dbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">No renovar o no declarar el uso de tu marca puede hacer que la pierdas sin darte cuenta. Conoce los plazos clave en M\u00e9xico y c\u00f3mo evitarlo.<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db9d68e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"db9d68e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-adfb673 e-flex e-con-boxed e-con e-parent\" data-id=\"adfb673\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element 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53h-.3c-70.2-.5-124.1-24.1-160.4-70.2c-32.3-41-48.9-98.1-49.5-169.6V256v-.2C17 184.3 33.6 127.2 65.9 86.2C102.2 40.1 156.2 16.5 226.4 16h.3c70.3 .5 124.9 24 162.3 69.9c18.4 22.7 32 50 40.6 81.7l-40.4 10.8c-7.1-25.8-17.8-47.8-32.2-65.4c-29.2-35.8-73-54.2-130.5-54.6c-57 .5-100.1 18.8-128.2 54.4C72.1 146.1 58.5 194.3 58 256c.5 61.7 14.1 109.9 40.3 143.3c28 35.6 71.2 53.9 128.2 54.4c51.4-.4 85.4-12.6 113.7-40.9c32.3-32.2 31.7-71.8 21.4-95.9c-6.1-14.2-17.1-26-31.9-34.9c-3.7 26.9-11.8 48.3-24.7 64.8c-17.1 21.8-41.4 33.6-72.7 35.3c-23.6 1.3-46.3-4.4-63.9-16c-20.8-13.8-33-34.8-34.3-59.3c-2.5-48.3 35.7-83 95.2-86.4c21.1-1.2 40.9-.3 59.2 2.8c-2.4-14.8-7.3-26.6-14.6-35.2c-10-11.7-25.6-17.7-46.2-17.8H227c-16.6 0-39 4.6-53.3 26.3l-34.4-23.6c19.2-29.1 50.3-45.1 87.8-45.1h.8c62.6 .4 99.9 39.5 103.7 107.7l-.2 .2zm-156 68.8c1.3 25.1 28.4 36.8 54.6 35.3c25.6-1.4 54.6-11.4 59.5-73.2c-13.2-2.9-27.8-4.4-43.4-4.4c-4.8 0-9.6 .1-14.4 .4c-42.9 2.4-57.2 23.2-56.2 41.8l-.1 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184.6zm101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8-3.7 5.6-14.3 18-17.6 21.8-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 1.8-3.7.9-6.9-.5-9.7-1.4-2.8-12.5-30.1-17.1-41.2-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2-3.7 0-9.7 1.4-14.8 6.9-5.1 5.6-19.4 19-19.4 46.3 0 27.3 19.9 53.7 22.6 57.4 2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4 4.6-13 4.6-24.1 3.2-26.4-1.3-2.5-5-3.9-10.5-6.6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a450c3 elementor-widget elementor-widget-heading\" data-id=\"1a450c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Art\u00edculos recientes<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32de64a elementor-grid-1 elementor-posts--thumbnail-left elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-posts\" data-id=\"32de64a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div 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srcset=\"https:\/\/batabenitezyasociados.com\/wp-content\/uploads\/2026\/04\/Gemini_Generated_Image_r7ygqor7ygqor7yg-768x419.png 768w, https:\/\/batabenitezyasociados.com\/wp-content\/uploads\/2026\/04\/Gemini_Generated_Image_r7ygqor7ygqor7yg-300x164.png 300w, https:\/\/batabenitezyasociados.com\/wp-content\/uploads\/2026\/04\/Gemini_Generated_Image_r7ygqor7ygqor7yg-1024x559.png 1024w, https:\/\/batabenitezyasociados.com\/wp-content\/uploads\/2026\/04\/Gemini_Generated_Image_r7ygqor7ygqor7yg-18x10.png 18w, https:\/\/batabenitezyasociados.com\/wp-content\/uploads\/2026\/04\/Gemini_Generated_Image_r7ygqor7ygqor7yg.png 1408w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h5 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/batabenitezyasociados.com\/en\/renovacion-marca-mexico-declaracion-uso-impi\" target=&quot;_blank&quot;>\n\t\t\t\t\u00bfPuedes perder tu marca por no renovarla?\t\t\t<\/a>\n\t\t<\/h5>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-3541 post type-post status-publish format-standard has-post-thumbnail hentry category-civil category-contratos category-mercantil\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/batabenitezyasociados.com\/en\/el-riesgo-legal-de-un-contrato-mal-redactado\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"768\" height=\"419\" src=\"https:\/\/batabenitezyasociados.com\/wp-content\/uploads\/2026\/04\/Gemini_Generated_Image_q09n5nq09n5nq09n-768x419.png\" class=\"attachment-medium_large size-medium_large wp-image-3533\" alt=\"\" srcset=\"https:\/\/batabenitezyasociados.com\/wp-content\/uploads\/2026\/04\/Gemini_Generated_Image_q09n5nq09n5nq09n-768x419.png 768w, https:\/\/batabenitezyasociados.com\/wp-content\/uploads\/2026\/04\/Gemini_Generated_Image_q09n5nq09n5nq09n-300x164.png 300w, https:\/\/batabenitezyasociados.com\/wp-content\/uploads\/2026\/04\/Gemini_Generated_Image_q09n5nq09n5nq09n-1024x559.png 1024w, https:\/\/batabenitezyasociados.com\/wp-content\/uploads\/2026\/04\/Gemini_Generated_Image_q09n5nq09n5nq09n-18x10.png 18w, https:\/\/batabenitezyasociados.com\/wp-content\/uploads\/2026\/04\/Gemini_Generated_Image_q09n5nq09n5nq09n.png 1408w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h5 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/batabenitezyasociados.com\/en\/el-riesgo-legal-de-un-contrato-mal-redactado\" target=&quot;_blank&quot;>\n\t\t\t\tEl riesgo legal de un contrato mal redactado.\t\t\t<\/a>\n\t\t<\/h5>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-3388 post type-post status-publish format-standard has-post-thumbnail hentry category-corporativo category-empresarial category-empresas-familiares category-gobierno-corporativo tag-grupo-empresarial-familiar-mexico tag-proteccion-patrimonial-empresarial tag-sucesion-empresarial-familiar\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/batabenitezyasociados.com\/en\/estructura-legal-grupos-empresariales-familiares\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"768\" height=\"419\" src=\"https:\/\/batabenitezyasociados.com\/wp-content\/uploads\/2026\/03\/Gemini_Generated_Image_h31famh31famh31f-768x419.png\" class=\"attachment-medium_large size-medium_large wp-image-3389\" alt=\"\" srcset=\"https:\/\/batabenitezyasociados.com\/wp-content\/uploads\/2026\/03\/Gemini_Generated_Image_h31famh31famh31f-768x419.png 768w, https:\/\/batabenitezyasociados.com\/wp-content\/uploads\/2026\/03\/Gemini_Generated_Image_h31famh31famh31f-300x164.png 300w, https:\/\/batabenitezyasociados.com\/wp-content\/uploads\/2026\/03\/Gemini_Generated_Image_h31famh31famh31f-1024x559.png 1024w, https:\/\/batabenitezyasociados.com\/wp-content\/uploads\/2026\/03\/Gemini_Generated_Image_h31famh31famh31f-18x10.png 18w, https:\/\/batabenitezyasociados.com\/wp-content\/uploads\/2026\/03\/Gemini_Generated_Image_h31famh31famh31f.png 1408w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h5 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/batabenitezyasociados.com\/en\/estructura-legal-grupos-empresariales-familiares\" target=&quot;_blank&quot;>\n\t\t\t\tGrupos empresariales familiares mal estructurados: el riesgo legal y fiscal que puede afectar tu patrimonio en 2026.\t\t\t<\/a>\n\t\t<\/h5>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-3372 post type-post status-publish format-standard has-post-thumbnail hentry category-emprendimiento tag-cumplimiento tag-estrategia tag-legal\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/batabenitezyasociados.com\/en\/como-cumplir-obligaciones-fiscales-emprendedor-mexico\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"514\" src=\"https:\/\/batabenitezyasociados.com\/wp-content\/uploads\/2026\/02\/gemini-taxes-768x514.png\" class=\"attachment-medium_large size-medium_large wp-image-3374\" alt=\"\" srcset=\"https:\/\/batabenitezyasociados.com\/wp-content\/uploads\/2026\/02\/gemini-taxes-768x514.png 768w, https:\/\/batabenitezyasociados.com\/wp-content\/uploads\/2026\/02\/gemini-taxes-300x201.png 300w, https:\/\/batabenitezyasociados.com\/wp-content\/uploads\/2026\/02\/gemini-taxes-18x12.png 18w, https:\/\/batabenitezyasociados.com\/wp-content\/uploads\/2026\/02\/gemini-taxes.png 1024w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h5 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/batabenitezyasociados.com\/en\/como-cumplir-obligaciones-fiscales-emprendedor-mexico\" target=&quot;_blank&quot;>\n\t\t\t\tObligaciones fiscales en M\u00e9xico: pierde el miedo a la formalidad y protege tu negocio.\t\t\t<\/a>\n\t\t<\/h5>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-3358 post type-post status-publish format-standard has-post-thumbnail hentry category-corporativo category-emprendimiento category-empresarial tag-compliance tag-cumplimiento tag-estrategia tag-legal\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/batabenitezyasociados.com\/en\/guia-cumplimiento-corporativo-actas-asamblea\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"441\" src=\"https:\/\/batabenitezyasociados.com\/wp-content\/uploads\/2026\/02\/PAPERS-CORPORATE-768x441.png\" class=\"attachment-medium_large size-medium_large wp-image-3360\" alt=\"\" srcset=\"https:\/\/batabenitezyasociados.com\/wp-content\/uploads\/2026\/02\/PAPERS-CORPORATE-768x441.png 768w, https:\/\/batabenitezyasociados.com\/wp-content\/uploads\/2026\/02\/PAPERS-CORPORATE-300x172.png 300w, https:\/\/batabenitezyasociados.com\/wp-content\/uploads\/2026\/02\/PAPERS-CORPORATE-18x10.png 18w, https:\/\/batabenitezyasociados.com\/wp-content\/uploads\/2026\/02\/PAPERS-CORPORATE.png 1024w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h5 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/batabenitezyasociados.com\/en\/guia-cumplimiento-corporativo-actas-asamblea\" target=&quot;_blank&quot;>\n\t\t\t\tGu\u00eda de Cumplimiento Corporativo: La relevancia de los libros y la protocolizaci\u00f3n de actas.\t\t\t<\/a>\n\t\t<\/h5>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-3347 post type-post status-publish format-standard has-post-thumbnail hentry category-corporativo category-empresarial category-laboral category-seguridad-social tag-auditoria tag-compliance tag-contratos tag-cumplimiento tag-laboral\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/batabenitezyasociados.com\/en\/revision-laboral-preventiva-empresas-mexico\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"637\" src=\"https:\/\/batabenitezyasociados.com\/wp-content\/uploads\/2026\/01\/Contracts-768x637.png\" class=\"attachment-medium_large size-medium_large wp-image-3348\" alt=\"\" srcset=\"https:\/\/batabenitezyasociados.com\/wp-content\/uploads\/2026\/01\/Contracts-768x637.png 768w, https:\/\/batabenitezyasociados.com\/wp-content\/uploads\/2026\/01\/Contracts-300x249.png 300w, https:\/\/batabenitezyasociados.com\/wp-content\/uploads\/2026\/01\/Contracts-14x12.png 14w, https:\/\/batabenitezyasociados.com\/wp-content\/uploads\/2026\/01\/Contracts.png 1024w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h5 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/batabenitezyasociados.com\/en\/revision-laboral-preventiva-empresas-mexico\" target=&quot;_blank&quot;>\n\t\t\t\tAuditor\u00eda laboral interna: Revisi\u00f3n de contratos y cumplimiento ante reformas laborales.\t\t\t<\/a>\n\t\t<\/h5>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-970e116 content-align-cta-default elementor-widget elementor-widget-eael-cta-box\" data-id=\"970e116\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-cta-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"eael-call-to-action cta-basic bg-lite cta-preset-1\">\n        <h5 class=\"title eael-cta-heading\">Conoce c\u00f3mo podemos ayudarte<\/h5><a href=\"https:\/\/batabenitezyasociados.com\/servicios\" class=\"cta-button cta-preset-1  \">Ver servicios<\/a>\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4935028 e-con-full e-flex e-con e-child\" data-id=\"4935028\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-021e1d7 elementor-toc--minimized-on-desktop elementor-widget elementor-widget-table-of-contents\" data-id=\"021e1d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimized_on&quot;:&quot;desktop&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;fas fa-circle&quot;,&quot;library&quot;:&quot;fa-solid&quot;,&quot;rendered_tag&quot;:&quot;&lt;svg class=\\&quot;e-font-icon-svg e-fas-circle\\&quot; viewBox=\\&quot;0 0 512 512\\&quot; xmlns=\\&quot;http:\\\/\\\/www.w3.org\\\/2000\\\/svg\\&quot;&gt;&lt;path d=\\&quot;M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 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class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__021e1d7\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__021e1d7\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28d6648 elementor-widget elementor-widget-text-editor\" data-id=\"28d6648\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Registrar una marca suele percibirse como un paso definitivo en la protecci\u00f3n de un negocio. SIn embargo, en la pr\u00e1ctica legal mexicana, ese registro no es permanente ni autom\u00e1tico. Existen obligaciones posteriores que, si no se cumplen, pueden provocar la p\u00e9rdida del derecho sin necesidad de un conflicto o juicio previo.<\/p><p>Muchos empresarios desconocen que el registro de marca requiere mantenimiento. No basta con obtener el t\u00edtulo; es necesario cumplir con plazos espec\u00edficos ante el <b><u>Instituto Mexicano de la Propiedad Industrial<\/u><\/b> para conservar su vigencia. El problema es que estos plazos no siempre son evidentes, y su incumplimiento tiene consecuencias directas.<\/p><h2>La vigencia de una marca en M\u00e9xico.<\/h2><p>En M\u00e9xico, una marca registrada tiene una vigencia de 10 a\u00f1os contados a partir de su otorgamiento. Durante ese periodo, el titular cuenta con el derecho exclusivo de uso en relaci\u00f3n con los productos o servicios para los cuales fue registrada.<\/p><p>Sin embargo, este derecho no se extiende autom\u00e1ticamente m\u00e1s all\u00e1 de ese plazo. Para mantener la protecci\u00f3n, es indispensable realizar la renovaci\u00f3n correspondiente dentro del tiempo establecido. De lo contrario, la marca caduca y queda disponible para que terceros puedan registrarla.<\/p><p>Este punto es especialmente delicado en mercados competitivos, donde una marca posicionada puede convertirse r\u00e1pidamente en un activo atractivo para otros.<\/p><h3>La declaraci\u00f3n de uso: el requisito m\u00e1s olvidado.<\/h3><p>M\u00e1s all\u00e1 de la renovaci\u00f3n, existe una obligaci\u00f3n que suele pasar desapercibida: la declaraci\u00f3n de uso. Este tr\u00e1mite debe realizarse ante el <b><u>Instituto Mexicano de la Propiedad Industrial<\/u><\/b> dentro de un periodo espec\u00edfico posterior al otorgamiento del registro.<\/p><p>La finalidad de esta declaraci\u00f3n es confirmar que la marca efectivamente se encuentra en uso en el mercado. En caso de no presentarla en tiempo, el registro puede perderse autom\u00e1ticamente, incluso si a\u00fan no han transcurrido los 10 a\u00f1os de vigencia.<\/p><p>En la pr\u00e1ctica, \u00e9ste es uno de los errores m\u00e1s comunes. Muchas marcas se pierden no por conflictos legales, sino por omisiones administrativas que pudieron evitarse con un adecuado seguimiento.<\/p><h3>\u00bfQu\u00e9 pasa si no cumples con estos requisitos?<\/h3><p>El incumplimiento de la renovaci\u00f3n o de la declaraci\u00f3n de uso tiene consecuencias directas. La principal es la p\u00e9rdida del derecho exclusivo sobre la marca, lo que significa que cualquier tercero podr\u00eda solicitar su registro y utilizarla legalmente.<\/p><p>Esto no solo implica la p\u00e9rdida de identidad comercial, sino tambi\u00e9n posibles afectaciones econ\u00f3micas. <u>Cambiar una marca posicionada puede requerir inversi\u00f3n en marketing, redise\u00f1o y reposicionamiento, adem\u00e1s de generar confusi\u00f3n entre clientes<\/u>.<\/p><p>En algunos casos, incluso puede derivar en conflictos legales si un tercero registra la marca y el titular original contin\u00faa utiliz\u00e1ndola sin derechos vigentes.<\/p><p data-start=\"3915\" data-end=\"4051\">\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ba4630 elementor-widget elementor-widget-image\" data-id=\"9ba4630\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"419\" src=\"https:\/\/batabenitezyasociados.com\/wp-content\/uploads\/2026\/04\/Gemini_Generated_Image_r7ygqor7ygqor7yg-768x419.png\" class=\"attachment-medium_large size-medium_large wp-image-3543\" alt=\"\" srcset=\"https:\/\/batabenitezyasociados.com\/wp-content\/uploads\/2026\/04\/Gemini_Generated_Image_r7ygqor7ygqor7yg-768x419.png 768w, https:\/\/batabenitezyasociados.com\/wp-content\/uploads\/2026\/04\/Gemini_Generated_Image_r7ygqor7ygqor7yg-300x164.png 300w, https:\/\/batabenitezyasociados.com\/wp-content\/uploads\/2026\/04\/Gemini_Generated_Image_r7ygqor7ygqor7yg-1024x559.png 1024w, https:\/\/batabenitezyasociados.com\/wp-content\/uploads\/2026\/04\/Gemini_Generated_Image_r7ygqor7ygqor7yg-18x10.png 18w, https:\/\/batabenitezyasociados.com\/wp-content\/uploads\/2026\/04\/Gemini_Generated_Image_r7ygqor7ygqor7yg.png 1408w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-973e444 elementor-widget elementor-widget-text-editor\" data-id=\"973e444\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>La importancia de una gesti\u00f3n estrat\u00e9gica de tu marca.<\/h2><p>Una marca no es solo un signo distintivo, es un activo empresarial. Como tal, requiere una gesti\u00f3n constante que incluya no solo su registro, sino tambi\u00e9n su vigilancia y mantenimiento.<\/p><p>Contar con asesor\u00eda adecuada permite no solo cumplir con las obligaciones legales, sino tambi\u00e9n <b>anticipar riesgos<\/b>. Esto incluye llevar un control de plazos, evaluar la necesaidad de renovar en distintas clases y asegurar que el uso de la marca sea consistente con su registro.<\/p><p>Desde una perspectiva empresarial, <b>la protecci\u00f3n de la marca debe integrarse dentro de la estrategia general del negocio<\/b>, no tratarse como un tr\u00e1mite aislado.<\/p><h2>Tu marca es un activo, no un tr\u00e1mite.<\/h2><p>En <b><u><i>Bata Benitez &amp; Asociados<\/i><\/u><\/b>, trabajamos precisamente bajo ese enfoque. Podemos acompa\u00f1arte en el registro, renovaci\u00f3n y declaraci\u00f3n de uso de marcas; en la implementaci\u00f3n de controles y seguimiento de plazos; en la protecci\u00f3n y defensa de tus derechos ante el <b><u>Instituto Mexicano de la Propiedad Industrial<\/u><\/b>; en la estructuraci\u00f3n corporativa de tu empresa; en el cumplimiento fiscal de tus operaciones y en la prevenci\u00f3n y soluci\u00f3n de contingencias legales. Nuestro objetivo es que tus activos no solo est\u00e9n protegidos, sino que realmente aporten valor y seguridad a tu negocio.<\/p><h2><b><u>\u00a1Agenda una asesor\u00eda ya!<\/u><\/b><\/h2><p data-start=\"3915\" data-end=\"4051\">\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>No renovar o no declarar el uso de tu marca puede hacer que la pierdas sin darte cuenta. Conoce los plazos clave en M\u00e9xico y c\u00f3mo evitarlo.<\/p>","protected":false},"author":6,"featured_media":3543,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"disabled","ast-banner-title-visibility":"disabled","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"disabled","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[13,15,14],"tags":[45,43,44],"class_list":["post-3532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporativo","category-emprendimiento","category-empresarial","tag-impi","tag-marcas","tag-p-i"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfPuedes perder tu marca por no renovarla? - Bata Benitez y Asociados<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/batabenitezyasociados.com\/en\/renovacion-marca-mexico-declaracion-uso-impi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfPuedes perder tu marca por no renovarla? - Bata Benitez y Asociados\" \/>\n<meta property=\"og:description\" content=\"No renovar o no declarar el uso de tu marca puede hacer que la pierdas sin darte cuenta. 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